Tuesday, 24 September 2013
Monday, 23 September 2013
Homework - Greek yoghurt
Regional identity is identifying a person's identity which is rooted not only in the setting of the film but also in speech, costumes etc. and in the region they live in.
This advert is about a young boy that lets his cow out of the pen to then go and recue it to earn himself some yoghurt from his mum.
The regional identity is represented in this advert by many things, the first being sounds. Right from the very start of the advert there is a banjo playing a tune in the background. This immediately gives the effect of a foreign country to the viewers.
The second thing that helps portray the regional identity is the clothing, a boy is shown in the advert wearing a vest with a shirt over the top and shorts. The clothing didn't look like it was in the best condition and wasn't very clean either, this shows that he might not be in a family of very high class. As he runs through the village you see a priest wearing what looks like a robe and he is ringing a bell. The robe signifies that he is religious but plays no further part in the advert other than showing the audience that he may be In a religious village. All of the outfits worn by all of the villagers seen in the advert seem old fashioned as they are not bright and colourful like they are today, but instead dull and bland.
Near the start of the advert the boy calls for his mother by shouting: "Mama!", this shows that they are not in an English speaking country as most people in countries that speak English say "mum" or "mother". The foreign country idea is backed up as the young boy has a tanned colour skin, this, combined with everything else makes me think they are probably in a country like Greece.
Through out the advert it leads the audience into thinking that it is set in the past, having a cow for milk instead of a milkman, people batting their clothes to get rid of dust, riding horses and having no sign of technology being shown. This is the case until right at the very end when the mother pulls her phone out which shows that it is the present time, but everything seems older as the yoghurts formula is unchanged since that time. This adds the effect that even though in this present day there is so much technology, you can still live the rural, simple Greek life by buying their yoghurt.
When the boy runs to find his cow, there was no worry him being a little boy in the village all on his own, it was made to make you feel as if he was safe. They man on the horse just pointed him towards the direction of his cow, there was no risk of him being a criminal or anything. As he runs through the town he was asking people where his cow went, and there was none of this "stranger danger" in the village, and even if he already knew them, it just adds the effect of the small village where everyone knows everyone and gets along. Finally, when he gets to his cow, there is a butcher waiting to kill it. The boy approaches and just leads it away and the butcher, although he looks disappointed, doesn't try to stop him, he just lets him take the cow and go on his way.
Almost all of the camera shots are establishing shots which really help to portray the regional identity in this advert. They are used to show the viewers where the boy is at all times, it usually does a medium shot of him running and then an establishing shot of the area where he is running. An example of this is when he is running down a lane it uses an establishing shot but then cuts to a medium shot when he glides his hand along the stone wall.
In conclusion, I think that having all these different elements brings a feeling of safety and simplicity to the viewers and shows them the rural lifestyle while advertising their product effectively.
Thursday, 19 September 2013
Tuesday, 17 September 2013
Editing in Doc Martin

I think all the the transitions between shots are just cuts which is where it literally goes from one shot to another without any effect or anything. This is especially good when it came to the part where Doc Martin was getting agitated and stressed because it allowed there to be more shots and at an even quicker pace to make everything look more hectic and confusing.
Regional identity in Doc Martin
Firstly, from the language they are speaking I would assume that they are in an English speaking country as everyone in the clip is speaking English. I would also assume that they are probably in England as well as the characters accents sound English.
The mountainous village shows they are not anywhere near cities like London, but more in a quieter, country area.
Throughout the clip the word "Bodmin" is used, like at the start when the Plumbers are talking about it or when Doc himself is briefly talking to the police officer, which gives the viewer a clear idea of where this clip is actually located because Bodmin is a town in Cornwall.
From the clip you can deduce that Doc Martin has not been in the town long because most people in the town seem quite laid back, like the plumber that's just sitting and eating a sandwich and drinking a drink and the woman that ordered the prescription that said the previous doctor was quite laid back with how he did things (which also shows that he can't have been there long as he has only just replaced the previous doctor), where as Doc Martin is stressed and trying to get things done.
The mountainous village shows they are not anywhere near cities like London, but more in a quieter, country area.



From the clip you can deduce that Doc Martin has not been in the town long because most people in the town seem quite laid back, like the plumber that's just sitting and eating a sandwich and drinking a drink and the woman that ordered the prescription that said the previous doctor was quite laid back with how he did things (which also shows that he can't have been there long as he has only just replaced the previous doctor), where as Doc Martin is stressed and trying to get things done.
Sunday, 15 September 2013
Homework - Sherlock Holmes Mis-En-Scene
From the very start of the clip you see that there is a gun being pointed at someone which brings tension straight away. You see that Sherlock is holding the gun but If you didn't know who Sherlock was you could mistake him for the bad guy as he is the one with the gun and Moriarty is standing there defenceless. Both men are wearing suits which sows the position of power that they are in, both being quite high as suits are expensive and usually worn by powerful people. By the look on Moriarty's face you can see he is not really that bothered that Sherlock is pointing at gun at him which tells you he is either sure that Sherlock wont shoot or not afraid of death.
After Moriarty leaves you can see that Dr Watson is wearing a heavy coat which Sherlock proceeds to rip off and throw away and you can see bombs inside. Dr Watson is wearing just a casual outfit which portrays that he is not as powerful as Sherlock which is reinforced as Dr Watson sits down showing the status through levels of height. From just the visual evidence I think that maybe Moriarty took Dr Watson hostage and Sherlock came to save him. You then start to see more of the scenery and you see that they are near a swimming pool at night time.
When Moriarty enters the scene again Sherlock puts both hands on the gun and grips it tightly which show he may feel threatened by Moriarty or that he thinks he is a dangerous man. Red lasers appear on both Dr Watson and Sherlock which without anything else telling us, lets us know that there are multiple guns pointed at them.
After Moriarty leaves you can see that Dr Watson is wearing a heavy coat which Sherlock proceeds to rip off and throw away and you can see bombs inside. Dr Watson is wearing just a casual outfit which portrays that he is not as powerful as Sherlock which is reinforced as Dr Watson sits down showing the status through levels of height. From just the visual evidence I think that maybe Moriarty took Dr Watson hostage and Sherlock came to save him. You then start to see more of the scenery and you see that they are near a swimming pool at night time.
When Moriarty enters the scene again Sherlock puts both hands on the gun and grips it tightly which show he may feel threatened by Moriarty or that he thinks he is a dangerous man. Red lasers appear on both Dr Watson and Sherlock which without anything else telling us, lets us know that there are multiple guns pointed at them.
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